Butter Baby

Agency Universal Favourite
Role Design Lead
Services Branding, Art Direction, Wireframing, Digital, Character Design

Butterlandia, a paradise planet where Butterfolk lived happily for trillions of years, was in trouble. A brave explorer named Butter Baby ventured into space to find a new source of butter to restore balance to their world. On his adventure, he discovered weird and wonderful worlds before his craft fell into a wormhole and was spat out onto a tiny blue planet (which we now know as ‘Earth’). With the help of a friendly butter-loving creature called a ‘humblabub’, or ‘human’, he discovered butter so flavourful, so rich, and so abundant. Butterlandia was saved! Butter Baby adored Earth, and so he remained, making traditional Butterlandian treats for all the friendly humblabubs from his store in Blok M, Jakarta.

Hero Animation & Character Rigging • Double Up
Brand Writer • Daniel St. Vincent
Character Animation • Butter Baby
Photography • Client supplied
Store Design & Store Photography • Crosby Studios

Features: Creative Boom, The Brand Identity, BP&O