CADA

Agency Universal Favourite
Role Motion Lead

The motion and design system centres on the idea that CADA curates what you want, bringing the best of culture, Hip Hop, R&B and everything around it front and centre. Images and content are layered and gathered in the Z-space, with a new piece of culture coming into focus as it comes closer to the viewer. By using depth and focal blur, we can let a central element command attention while flanking it with character and fun. Footage and stills can be worked into the system interchangeably to create dynamic interactions and transitions that allow the brand to grow and shift into different categories.