The Dinner Ladies

The Dinner Ladies needed a recipe for a rebrand that would not only pay respect to their unique origin story but bring their visual and verbal identity up to speed with their growth as Australia’s tastiest frozen meal service. We joined forces to cook them up a fresh look and feel that reflects their homely meals and anti-"mumsy" attitude, extending all the way from their website through to their packaging. Now whack the oven on, because Australia's hottest frozen meal service has arrived.

This project was completed while working at Universal Favourite where I was heavily involved in the design development and art direction as well as leading the digital wire-framing and design.